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Why The Best CEO's Invest in Customer Experience

http://michelfalcon.com/ I put together this compilation video for you to hear what Steve Jobs (Apple), Richard Branson (Virgin), Jeff Bezos (Amazon), Tony H...See it on Scoop.it, via Web Writing &...

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Content Planning: How to Use UX Research to Uncover Hidden ...

So, what does this mean in terms relevant to content marketing? More specifically, how can user experience (UX) strategy be used in tandem with our content planning efforts to overcome this intrinsic...

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The Magnifying-Glass Icon in Search Design: Pros and Cons

Users recognize a magnifying-glass icon as meaning ‘search’ even without a textual label. The downside is that icon-only search is harder for users to find.See it on Scoop.it, via Web Writing &...

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Eye Tracking 101: How Your Eyes Move on a Website

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help. Putting together a great looking website is a...

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Writing Hyperlinks: Salient, Descriptive, Start with Keyword

To help users quickly find what they need, anchor text should stand out from the body content and accurately describe the page that it refers to.See it on Scoop.it, via Web Writing & Content Strategy

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How Google Search Works – As Explained By Google

Ever wondered what happens when you type search terms into Google? Google has to understand what you are searching for and police how it is delivered. Here’s an explanation of their methods from Matt...

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Giulia Zoli. Hemingway non basta

Volete scrivere come Ernest Hemingway? C’è un sito per farlo.See it on Scoop.it, via Web Writing & Content Strategy

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The Top 10 UK Website Builders of 2014

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Is Structured Authoring (like DITA) a Good Fit for Publishing on a Website?

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4 Copywriting Techniques Every Good Storyteller Already Knows

In this post, we’re going to explore four copywriting techniques/tips that can also make a world of difference in your creative writing.See it on Scoop.it, via Web Writing & Content Strategy

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#Scrivere per il #web: Criteri di raccolta delle informazioni #ContentStrategy

Produrre contenuti per un sito internet è un’esperienza totalmente diversa dallo scrivere su carta, per cui, quasi certamente, non otterrai buoni risultati utilizzando un testo proveniente da una...

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The Difference Between Information Architecture (#IA) and Navigation #UX

IA is the information backbone of the site; navigation refers to those elements in the UI that allow users to reach specific information on the site.See it on Scoop.it, via Web Writing & Content...

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Some tips to Sslect the Right Multilingual CMS to Manage International Websites

Choosing the right multilingual CMS is instrumental in launching and managing a successful international website with multi-languages content..See it on Scoop.it, via Web Writing & Content Strategy

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Some tips to select the Right Multilingual CMS to Manage International Websites

Choosing the right multilingual CMS is instrumental in launching and managing a successful international website with multi-languages content..See it on Scoop.it, via Web Writing & Content Strategy

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If the user can’t find the content, the user can’t read the content #UX...

"Breaking web design conventions doesn't necessarily bring innovation: analysis on a University website".See it on Scoop.it, via Web Writing & Content Strategy

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Complete Beginner’s Guide to Content Strategy | UX Booth

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Content Strategy Basics | Usability.gov

Content strategy plans for the creation, publication, and governance of useful, usable content. Content not only includes the words on the page but also the images that are used, the structure and...

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A Link is a Promise #content strategy

Any broken promise, large or small, chips away at trust and credibility. The words in a link label make a strong suggestion about the page that is being linked to. The destination page should fulfill...

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Wordsmith.org : The magic of words. Quotation, anagrams, dictionary, words,...

Welcome to Wordsmith.Org, the home of A.Word.A.Day, Internet Anagram Server, wordserver, Listat, and more...See it on Scoop.it, via Web Writing & Content Strategy

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10 tool online di cui non puoi fare a meno - Startup Girl

10 tool online per migliorare la tua produttività e comunicare con il tuo teamSee it on Scoop.it, via Web Writing & Content Strategy

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